The Experience Golf, formerly known as The Experience St Andrews, swings into a new era of experiences

Thursday, 6 June 2024 - London

The Experience Golf, formerly The Experience St Andrews, carries on a legacy of crafting unforgettable golf experiences. Demonstrating a well-established partnership with St Andrews Links Trust since 1995, they've been helping golfers across the globe create lifelong memories at the Home of Golf for over two decades. This exciting rebrand retains their hallmark of quality and exceptional customer service, but under a broader name that reflects their commitment to offering unforgettable golf tours, beyond Scotland and St Andrews.

Andy Vinsen, Managing Director at Keith Prowse comments: "The Experience Golf's vision 'to curate unrivalled golf experiences and make lasting memories on the fairway' succinctly encapsulates the depth and breadth of this exciting brand, which will continue to focus on delivering exceptional customer satisfaction. Fuelled by a post-pandemic surge in playing golf and enjoying more leisure time, we're expanding our horizons beyond Scotland, hence the brand has evolved to support this growth. Our 30-year partnership with St Andrews Links Trust remains a source of immense pride and we're committed to building on this success in years to come".

James Ralley, Commercial Director of St Andrews Links Trust, notes "We have had a longstanding relationship with The Experience St Andrews and have seen firsthand the level of service they provide to all their clients. We're excited to see the business expand beyond St Andrews and for golfers to experience more incredible golf around the world."

Nathan Payne, Head of The Experience Golf, also commented "This rebrand expresses the very essence of what we do. This is a story that is 30+ years in the making, which has given us time to perfect the experience of a lifetime, from the moment you are greeted by our expert team, to your final swing on the fairway. This is a name that will live on for years to come, in curating the ultimate experience for our guests."

David Scott, Captain of the PGA 2025, states: "I have been fortunate enough to be involved in several events run by The Experience Golf over the last couple of years and have been extremely impressed with the level of detail they go to to ensure their guests have the best experience possible. I certainly is an exciting time for this cutting-edge company."

About The Experience Golf

The Experience Golf (formerly The Experience St Andrews and prior to that The Old Course Experience) was established in 1995 and is a subsidiary of Keith Prowse. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland (a limited company incorporated in England & Wales under number 02272248). For more information about The Experience Golf, visit theexperiencegolf.com/about-us/.

The Home of Golf. For more than 600 years St Andrews Links, much like the game of golf itself, has evolved. Today more than 230,000 rounds are played over our seven public courses. Since our relationship with St Andrews Links was established over 30 years ago, we have enjoyed helping thousands of golfers create their own memories at the Home of Golf, and we look forward to welcoming golfers from all over the world for years to come.

About Keith Prowse (keithprowse.co.uk)

Keith Prowse is the UK's hospitality industry leader with official appointments at The Championships, Wimbledon, Twickenham Stadium, Edgbaston Stadium, The Kia Oval, cinch Championships, Rothesay International Eastbourne and American Express presents BST Hyde Park. They're the multi award-winning Experience Experts and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.